Blended Blue helps new spirit brands transform into $10M+ powerhouses, empowering them to fully leverage the wholesale ecosystem.

Our goal is to provide growth services and tailored solutions to accelerate the success of unique brands.

Operations: We will run your brand full time, fractionally, or hire others to run the brand under our direction

Distribution: Blended Blue is a licensed California distributor

Advisor Services: Strategic Planning, Branding and Operations

Blended Blue is led by Charles Durazo, an entrepreneur with deep expertise in spirits and consumer products. As a co-founder of $1B Clase Azul Mexico, Charles has significant experience bringing brands to market. Charles created value in the software industry bringing several brands to market including Coremetrics (acquired by IBM) and Ariba (acquired by SAP).

Charles adds a creative touch to his leadership as a former stand-up comedian. “Today brands must have great juice, amazing branding & packaging, solid founders, and ramp to over $1M/year in revenue within 4 years of launch.”